Positioning Statement

Positioning StatementAccording to the la psychometric test findings in individualist report part one, our humiliated-income target audiences accommodate higher fast regimen consumption than those in high-income ara. We know that poor lifestyle and fast diet consumption increase the likelihood of being diagnosed with bowel crabmeat by 2.7 times.Healthier lifestyle behaviours such(prenominal) as wellnessy eating, regular forcible activity may adulterate the risk of cancer recurrence and advance the life for patients living with bowel cancer, but the intention to change those health behaviours may vary depending on availabilities of resource, and time (Susan, M., Robert, W. 2018).We aim to use confiscate social marketing strategies and campaigns to provide more selective information and recommendations on how to denigrate the risk of bowel cancer through improved lifestyle and earlier screening.Product design and platformBowel cancer screening kit is designed to check az oic signs of bowel cancer in our target audiences who do not behave bowel cancer or do not have some(prenominal) obvious signs but have a higher risk of acquire this disease.This innovative product brings significant benefit in bow cancer earliest detection. The simple screening instructions saves time and increases the chance of detecting bowel cancer at an early stage, cancer mortality is decreased at the same time. The design principles of the screening kit provide simple, fast, toll effective and accurate diagnosis in bowel cancer.Over the years, our aggroup created ludicrous technological platforms that atomic number 18 used to design and develop products for early detection of different types of cancers. With shared characteristics, these range of products are derived from the same perfume technology and architecture. The bow cancer screening kit and companion products for early(a) cancer are designed to help people to identify, manage and divvy up the disease (M arkus A. Feufel1, Tamera R. S., and Hans J. B. 2010).PriceIn price setting, our team must strike into account various factors (i.e., lack of insurance, transportation cost and cost of screening) in line with the benefit and hold dear of our product to remain attractive to people. set strategies to minimize an economic barrier for bowel cancer screening Proving low cost or free screening service.Healthcare incentives and disincentives can be targeted at healthcare professionals and patients. This report target patients. Patient targeted incentives and disincentives can be monetary and nonmonetary. Monetary Incentives and Disincentives are behaviour changes result in a voucher, price, payment, or other financial rewardsNonmonetary Incentives and Disincentives are behaviour changes result in enhanced quality of life or other non-financial benefits (Kim, S., University of Cambridge, Sheila, L., University of North Carolina, Jon, C., University of Minnesota). .Place/ scattering Chann elEmail is one of the most effective ways to communicate our campaign content to target audience and the confederacy. other alternative method involves community healthcare support works in distributing the screening kits, to provide information and fosterage on bowel cancer to prospective participant.Distribute the kit through pharmacies throughout inner west of Sydney, each returned stool sample provide be tested, and result will be notified to participants.Banduras Social Cognitive Theory examined the affinity between environmental factors and diet behaviour.Healthy solid food access is the counterbalance step to improve the food environment by making effectual foods more assessable to low-income customers and limiting access to fast food restaurants. PromotionWe will hold a yearly Bowel Cancer Awareness month campaign in encouraging our target audience to sicken tear apart food consumption, increase physical activity, promote other positive health behaviour, and encoura ge not yet screened people to be screened for bowel cancer.The come upon message for the public isKit start to save your lifeAnother message to our target audienceIf youre aged 16-30 from inner west of Sydney, youll induce a free bowel cancel screening kitFor people have no signs or symptoms of bowel cancerBowel cancer is curable if detected earlyTake the test early, dont ignore itCancer Council NSW, local council and businesses provide both financial support and educational resources for this campaign. We will invite a health professional as a guest speaker who is well-known in cancer care and coiffure to spread awareness message during the campaign, motivate and empower already screened participants to regularize their stories and encourage other people to be screened.This campaign offers a unique opportunity for participant to interact with the guest speaker to raise awareness on bowel cancer risks its impact on people who are diagnosed with this disease in our community.Str ategies that is actionable and understand the participants can be incorporated. prox cancer prevention and treatment methods must be communicated to the participants.A prosperous social marketing campaign, we need to make the audience relish entangled and motivated without fear from start to finish. Traditional communication channels such as memorial tablet to face communication could not reach as wide audience as non-traditional channels, it is an effective channel to form a personal connection with our target audience.Mass media such as face book is a non-traditional communication channel where a variety of risks are existing. Fear in mass media can affect peoples behaviour, people feel nervous, fearful and anxious when they are exposed by open media.There are serval factors that guiding our decisions including post experiences, cognitive biases, cost, individual differences such as social status and age (Cindy, D. 2010)Creative strategiesSome studies suggest that how food i n displayed in a store can increase sales. Place reasoned vegetables and fruits to a place where they will sell faster, usually towards the front of the store. shape up customers to buy healthy beverages by placing them in the refrigerator next to the milk and water.Healthy products such as whole meal wheat products downstairs eye level.Form positive relations with the target audience to increase the value of healthier lifestyle behaviours including increased physical activity and heathier dietary choices.Make information available at local council or public places to educate the community on the advantage of early screening, healthy eating and impact on eating fast food.Propose or introduce junk food tax, restrict unhealthy food advertising as part of efforts to reduce fast food consumption, addressing raising risk of bowel cancer.Implement appropriate strategies and policies inwardly the community to promote healthy life style, early screening and reduce bowel cancer.Encourage and motivate participants to take part in face to face communications to express their fear and anxiety before screening. procedure small media such as newsletters and brochures to motivate and inform people to be screened. Provide training for healthcare professionals including individual targeted training and professional schooling workshops.Assist healthcare professionals with the knowledge, resources and systems to manage screening effectively.