Political campaigns Essay

Political campaigns also provide much to reflect and stand for upon. They are also vastly entertaining particularly as the gloves condescend out and opposing parties start to play for keeps. Campaign ads are a powerful tool to cast yourself in a specific way, same trustworthy, honourable, and ready to get things done. However they can also be employ to make your opponent look foolish, incompetent etc. A surface written and developed add can be very affective no matter the content hardly some ads only go above and beyond.My favourite political add from 2006 was the Western for Bill Richardson for Governor. This ad is a particular favourite not for who was running but for the creative thinking of the ad. What is more American than a westerly? The commercial is quintessentially American. Sheriffs are course portrayed as being honest, trustworthy, brave, ready to remedy wrongs, ready to fight. erect by portraying Bill Richardson as the sheriff all of these virtues are implie d without having to in time mention them.It is a great parallel that some of Richardsons accomplishments manoeuver with traditional sheriff duties such as jailing of violent criminals. Not only is the western traditional and symbolic but the humour that is displayed at the end just adds to the campaign. It shows that Richardson is not afraid to have fun and laugh at himself a bit. After all what sheriff would walk into a saloon and ask for milk. In the old days that would be the beginning of a fight right then and there. This commercial was particularly well done.It told an interesting story particularly in pictures and it played to Richardsons strengths. It is a traditional campaign roleplay to attack your opponents and display them in a negative analogous but I appreciate how Richardson keeps the focus on himself. After all if you are trying to promote yourself the best way is to show your strengths. Someone result display the oppositions weakness it always happens so why not try to have some fun. This political add looked like a lot of fun and I am sure Richardson had a lot of fun making it.