Fast Food Business Plan

My crease send off is to open a franchise of comminuted Caesars in Jackson Heights, Queens NY. First lets weigh at the profuse f ar labor as a whole. report of the pains The supposition of degraded provender is inspired by antiquated Rome, in which bread and wine were sold in street-side st al unmatcheds. In former(a) 20th century In the United States, fast nutrition business alliance is associated with the introduction of drive-in eating houses. Since thus, US effort of fast fodder has get hold a coherent way to become the bangingst fast nourishment application in the world.One of the pi iodiners of this field is White Castle, was founded in Kansas, in 1921, atomic number 53 of the study names when it comes to the Ameri heap fast diet sector. In 1930s, the American fast feed attention attaind yet an different milestone when Howard Johnsons introduced the concept of franchising eating places in the United States. NAICS Code and effort Description j ibe to NAICS truehearted food eatery 722211, The eating house effort comprises establishments primarily engaged in providing food military services ( demur snack and nonalcoholic beverage bars) where patrons gener ally hallow or select items and pay before eating. fodder and drink may be consumed on premises, taken out, or delivered to the customers location. virtually establishments in this industry may provide these food services in combination with selling alcoholic beverages. (Census) Growth of Industry Since 1982, consumers starting fagged much on fast food as comp atomic number 18 to elude service restaurant, according to figures this annual growing rate turns into 6. 8% as comp ar to 4. 7% result rate by 1997. This amount step-up from 29. 3 to 34. 2 % between 1982 and 1997, piece of music the restaurant proportion rock-bottom from 41 to 35. 7 shargon.As per a research of US unshakable food ticket Out work out 2010, despite the growing concerns such as rising health consciousness and increasing incidences of obesity in the US population the US fast food industry has been witnessing impressive growth for the early(prenominal) hardly a(prenominal) years. This research shows that during the economic down overtake it was the besides industry that benefited as people constitute changed their food habits from spending more(prenominal) silver on dinning outside at restaurants to fast food harvest- eons. It was pass judgment that the fast food grocery provide grow at a CAGR of wellhead-nigh 5% during 2009-2011. . (Mark) tally to the restaurant sleeper in 2010 gross revenue of restaurant industry atomic number 18 $580 zillion these restaurants ar located eachplace 945,000 locations, having 12. 7 zillion enforceees (one of the Brobdingnagianst private-sector employers) across United States of America. Here atomic number 18 few more facts about restaurant industry * $1. 6 cardinal eating place-industry gross revenu e on a typical day in 2010. * $2,698 Average house expenditure for food away from home in 2008. * 40 pct of adults agree that purchasing meals from restaurants and take-out and deli genuinely places declares them more productive in their casual life. 73 share of adults say they try to eat healthier at a time at restaurants than they did 2 years ago. * 57 portionage of adults say they are homogeneously to lay down a restaurant choice based on how much a restaurant supports charitable activities and the confidential informationical anesthetic familiarity. * 78 percent of adults say they would like to receive restaurant gift cards or certificates on gift occasions. * 52 percent of adults say they would be more likely to patronize a restaurant if it offered a customer obedience and reward program. 57 percent of adults say they are likely to make a restaurant choice based on how much a restaurant supports charitable activities and the topical anaesthetic community. * 56 p ercent of adults say they are more likely to visit a restaurant that offers food large or raised in an organic or environmentally warm way. * 78 percent of adults agree that going out to a restaurant with family or friends allots them an opportunity to socialize and is a better way to make use of their leisure time than cooking and cleaning up. National restaurant acquaintance-1) In spic-and-spanfound York restaurant industry is a major character of power in the subjects economy. This industry has key character to tax revenues. Restaurant industry is providing contrasts to thousands of people it is becoming an emerging life history choice to people. They are giving the people nutritious and healthy Manu options to their customers. Restaurant industry is dedicated to protect their environment in these 4 areas, and to overturn their impact on the environment in four key areas * positivity and entrepreneurship, * cheats and careers, * food and healthy living, and sustaina bility and social responsibility According to the restaurant association New York alone has more than 38,596 eating and drinking places, with a swelling to register $ 29 billion gross revenue in 2010. In New York in restaurant industry there are 673,800 employments. Here are somewhat more important facts that contri stille in the restaurant industry in states economy * New Yorks restaurants get an redundant $. 98 in sales for the state economy against any $1. * In New Yorks eating and drinking places generates an additional 23. 4 jobs in state against every extra $1 million. The restaurant job ratio of in New York is 8 percent of employment. * By 2020 this It is evaluate that this industry bequeath be able to reach 10. 4% job growth. (National restaurant association-2) According to Construction Forecasts News & Analysis One of the major factors of fast food industrys popularity is that they offer low and inexpensive prices with lots of opposite benefits together, despite the fact that this industry like other industries of world is face up to lots of problems one like rising prices of energy and food. However it is not been in all overcome the price rising slope issue.At the same time the hazards of fast food are flat becoming well known and add to it another major menace to fast food industry is the join on of the number of proficient dinners. From the past years experience it is expected from the fast food industry to charge a bit more from the full service restaurant as the customer focuses on the dinners special and values. According to FDA figures Quick service restaurants are projected to post sales of $164. 8 billion in 2010, a gain of 3. 0 percent over 2009. Sales at full-service restaurants are projected to reach $184. 2 billion in 2010, an increase of 1. 2 percent in current dollars over 2009 .It is been expected from the eating-and-drinking place segment increase by 4. 5% to show the strongest growth in 2010. This is expected from fas t food industry among all commercial industry segments that the strongest growth is in retail-host restaurants with a 4. 9 percent sales increase (this segment includes the food places located in gas/service post and drug and grocery stores). (FDA-1) A big highlight of fast food industry is the availability of meals that meet a persons requirements. This gives a sigh of relief to those parents or partners who have to travel between spurt and home for a big part of the day.With a lot of mix of delicacies like fish and chips, vegetarian and non-vegetarian burgers and pizza pies are served with complimentary alcohol and carbonated drinks at many of these fast food restaurants. Though accessories like coleslaw, baked potatoes and sodden peas gives the solution to have vegetables in meals but the intake of fried food is making the new age child far from the balanced diet. there are lots and lots of varieties of fast food chains like Subway, Burger King, McDonalds, Pret-a-Manger and pizza Hut accommodate the demands for seafood, lean meat, special diet meal components, and other considerable regional variations.Experiments within the fast food industry had created new products like snacks such as sandwiches and baguettes. Fast food industry is besides fulfilling the customers demand of dry of semi-dry meals which the customer can cook those meals in their own kitchen with less amount of time. Most fast food restaurants are now combining different way of food which is related to different cultures. This industry now flourishes on international supplicant promoted by niche chains.At many outlets and drive-ins, the customers can see the food being prepared, so that they can be satisfy that the food they are going to have in that fast food restaurant is completely safe and made in hygienic conditions. Unvarying menus, special traded tag and a unique atmosphere can be observed at these take-away services and sit-ins all over the world. Eat-on-the-go is anothe r unique style of fast food which just not removes the need for traditional cutlery, but also provides the choice to the customers to treat their foods in their own traditional or cultural style in their own selected atmosphere.The common menus include pitas, fried chicken, nuggets and tacos, served along with complimentary salads and breads. The fast food industry is now in operation(p) independent vendors. These venders have set standardized cooking, and production methods, and easy availability of cheap delicacies. In 2009 because of the economic fall the restaurant industry also lost jobs. Regardless of the losses, the industry is still outperforming the national economy, and job growth is expected to resume in 2010. Still this industry remains one of the nations largest private sector employers with its 12. million employees. By 2020, the industry is expected to employ 14 million more people with an increase of 1. 3 million jobs. Colorado is expected to post the strongest sal es growth in 2010 at 2. 9 percent (2010 industry sales of $8. 7 billion), followed by Idaho at 2. 8 percent ($1. 6 billion). Forecasted to post growth of 2. 7 percent New Jersey ($12. 8 billion), New York ($29. 0 billion), North Carolina ($12. 8 billion) and Texas ($34. 8 billion). The top states by restaurant sales volume in 2009 forget be California at $58. 0 billion (2. percent growth) Texas at $34. 8 billion (2. 7 percent growth) New York at $29. 0 billion (2. 7 percent growth) Florida at $27. 6 billion (2. 4 percent growth) and Illinois at $18. 7 billion (1. 9 percent growth). In American from last few years people are been converted in to fast food choices . as in 1970, the Americans fagged a total of $6 billion on fast food the same am the same amount increased to $110 billion by 2000. According to the fast food industry statistics, this industry go through an overall growth of 4. 8 percent in 2006 alone. Mark D) sluice though, economically we are still in resection but expectations look sooner positive from this industry. The following table looks at the reckon PE ratios of some of the confederacys competitors ( blood line Market review) Market Share According to the declination market place analysis the top players of this industry are McDonalds, Yum Brand, Wendys/Arbys, Starbucks, Burger king, and Doctors Assoc/Subway, the following graph shows the market share of selected competitors Company Revenues (M) Net Income (M) Net Margin Restaurants Franchised % McDonalds (MCD) $22,745 $4,551 20. % 32,478 81% Yum Brands (YUM) $10,836 $1,083 10. 0% 37,000 Starbucks (SBUX) $9,775 $391 4. 0% 16,635 47% Wendys International (WEN) $3,581 $4 0. 1% 6,451 80% Burger King Holdings (BKC) $2,537 $200 7. 9% 11,925 88% Data from companion FY 2009 annual reports (CKE data from FY annual, ended January 31, 2010). (Stock Market review-1) Although from the above figure it is very obvious that McDonalds has a clear edge over all his c ompetitors, but still this industry is the best example of perfect competition. In economic theory,perfect competitiondescribes markets such that no participants are large enough to have the market powerto set the price of a homogeneous product. Because the conditions for perfect competition are strict, there are few if any perfectly agonistical markets. Still, buyers and sellers in some auction-type markets say for commoditiesor some financial assets may approximate the concept. Perfect competition serves as a benchmark against which to measure real-life and imperfectly competitive markets. (Michael R. Baye)Profitability of the industry under perfect competition As I said fast food industry is an example of perfect competition market, so the inquiry is how much control an individual company has to determine the price or decide the utility margin? To answer this question we need to look at the theoretical concept of economic, as per the economic concept In contrast to a monopoly or oligopoly, it is impossible for a firm in perfect competition to earn economic wampumsin the long run, which is to say that a firm cannot make any more notes than is prerequisite to cover its economic costs.In order not to be amiss this zero-long-run- pull ins thesis, it must be remembered that the term profit is also used in other ways. Neoclassical theory defines profit as what is odd of revenue after all costs have been subtracted, including pattern interest on nifty plus the normal excess over it required to cover chance, and normal salary for managerial activity.Classical economists on the reversal defined profit as what is left after subtracting costs except interest and risk coverage thus, if one leaves aside risk coverage for simplicity, the neoclassical zero-long-run-profit thesis would be re-expressed in classical parlance as profits coinciding with interest in the long percentage point, i. e. the rate of profit tending to coincide with the rate of interest. P rofits in the classical sum do not tend to disappear in the long period but tend to normal profit.With this terminology, if a firm is earning abnormal profit in the short term, this will act as a set forth for other firms to enter the market. As other firms enter the market the market supply curve will shift out causing prices to fall. be firms will react to this lower price by adjusting their capital stock downward. This adjustment will cause their marginal cost to shift to the left causing the market supply curve to shift inward. However, the net military group of entry by new firms and adjustment by existing firms will be to shift the supply curve outward.The market price will be driven down until all firms are earning normal profit that. (Michael R. Baye-1) It is important to note that perfect competition is a ample condition for allocate and productive efficiency, but it is not a necessary condition. In perfect competition if a company want to control price in the market it is important for the company to get withdraw in some kind of merger activities which give the company some extra powers over pricing a good example of such an activity is to bound the suppliers in some kind of contracts and restricting then to supply their products to your competitors.As we have seen this industry is growing with every sacking year, so lets discuss some of the marketing plan for the business in general the marketing plan for teensy Caesars pizza pie analyzes the companys present state, the environment in which the company is competing in, and gibbositys for the forthcoming year. As a new location for the current franchise owners in a severely competitive market, many solutions will be offered to uphold gnomish Caesars pizza advance in its market share locally here in Jackson Heights, Queens NY.We will build on the main incorporate vision of diminutive Caesars pizza pie, which is To be the best clear pizza chain by portentous customer expectations wi th extraordinary value, not bad(p) tasting products, and outstanding people while providing strong returns to our stakeholders ( light Caesars pizza pie Franchise Opportunities around Us 2011). A set of goals have been organized, all of which will contribute to the success of this franchise location in the forthcoming years. We analyze its strengths and weaknesses that this particular small Caesars pizza pie is facing in its current atmosphere.The strengths including prize customer service through family owned franchises, constantly expanding into new markets and quality products are essential to it and must continually be accentuate throughout the organization. Other opportunities are laid out that must be taken advantage of for growth to occur. After analyzing and averaging data of current operations we have calculated projected gross sales to be around $382,225. 00. Expenses and taxes would be taken from this to reach a net income for the year. The organizational social organisation of the Little Caesars Enterprises is quite structured.The family oriented atmosphere that it continues to impose in its franchises ease develop a more personable relationship with its customers and develop a strong and healthy work environment. Little Caesars is an industry leader and will continue to grow in its current operations. Strategic Plan/ contract The following portion demonstrates four aspects of Little Caesars Pizzas business strategy influencing in our marketing plan. (1) The mission/vision, (2) goals, (3) core competence/sustainable competitive advantage, and (4) Corporate Philosophy of Little Caesars Pizza. 1 Mission/ imaginationThe mission of Little Caesars Pizza is, as described on the corporate web-site To be the best take-home pizza chain by exceeding customer expectations with extraordinary value, great tasting products, and outstanding people while providing strong returns to our stakeholders (Little Caesars Pizza Franchise Opportunities About Us 2006). The Radford coach-and-four agrees that they follow the corporate mission statement and use it as a model in day to day operations. 2 Goals Little Caesars Pizza maintains a strong focus on value, great tasting pizza, and convenience. pecuniary Goals To make enough profit to exceed the initial start-up cost of the franchise. * To play down expenses while still offering premium ingredients and customer service. * To increase sales by 10% from the first year of operation through procession and customer service. Non-Financial Goals * To uphold the corporate mission/vision. * To obtain a good reputation mainly from the student population as getting their moneys worth and holding a good customer relationship while maintaining outstanding customer service. * To create and maintain a blissful and healthy work environment Core Competencies and Sustainable Competitive value When discussing Little Caesars Pizzas core competency, there are two main objectives it seeks to achi eve (1) Supply convenient high-quality, competitively priced, pizza to the communitys population. (2) To deliver the pizza products in a timely vogue with exceptional customer service. To transform these core competencies into a sustainable competitive advantage, Little Caesars will maintain quality relationships with its suppliers while continuing to emphasise customer service to employees. Corporate Philosophy At the heart of Little Caesars Pizzas philosophy is a profound commitment to give back to the communities that sustain its business. Little Caesars Pizza and its franchisees are devoted to numerous organizations throughout the United States. One of the most(prenominal) significant programs Little Caesars has founded is a nationally recognized program called the erotic love Kitchen, a pizza restaurant on wheels, and was established in 1985 by Little Caesars founders to feed the homeless and hungry in the United States and Canada.Since its start, the fill in Kitchen has fed more than 1. 5 million people in need. In addition to visiting soup kitchens and homeless shelters, the Love Kitchen also responds to disasters, including the recent hurricanes in the Gulf brim area, the site of the World Trade Center attacks on September 11, 2001, and the Alfred P. Murrah national Building bombing in Oklahoma City in 1995. The Little Caesars Love Kitchen has received presidential declaration from the Reagan, Bush and Clinton Administrations, as well as a certificate of appreciation from the State of Michigan.Its franchisees support the Love Kitchen by providing food and labor for servings in their markets. There are no fees associated with the Love Kitchen for the driver, the vehicle, or fuel. Franchisees find it very rewarding to support the Love Kitchen in their communities. (Little Caesars Pizza Franchise Opportunities Philosophy, 2011) Target Markets The special target market for Little Caesars Pizza is middle and low income families who appetency to p ay a low amount of money for a large portion of food to feed their family members.The secondary market consists of students who have precise or no income and rely on part-time jobs or money from elsewhere to fund their food budget. Points of Difference The points of difference that differentiates the company from its competitors fall into three important areas Superior Ingredients. Little Caesars uses superior ingredients and offers a variety of foods which includes sandwiches and side items. Compared to other pizza places that only focuses on one product which is pizza. Family Owned Environment.The owners of the Little Caesars Pizza value customer service and mirth and emphasize this to its employees. Affordability. The fast food industry provides a variety of seamy menu items which makes it affordable to many people. Positioning In the past, pizza products have been either fast but insufficiencyed quality or focused on quality but was time consuming, but not both. Little Ca esars Pizza combines these two desirable characteristics to obtain a positioning in consumers minds as fast and high quality pizza, which allows customers to order them fresh out of the oven and flavourous (Little Caesar Enterprises, Inc. 2011). marketing Program The four marketing elements that are used by Little Caesars are explained in detail below. The promotion strategy is the most evident with the Hot-N-Ready deal that it offer. Product Strategy Little Caesars is known for its pepperoni and give up pizzas being readily available whenever you want. It also offer different rancor styles, bread products, wings, sandwiches, and salads. Little Caesars emphasizes its use of only the finest ingredients to serve the highest quality products to its customers that are expecting more for their money.Product Line Online menu Original Round Pizza-(12, 14, 16,* 18*) Deep Dish Pizza-(medium or large) Pizza by the Slice-(cheese or pepperoni) Baby PAN PAN -(two individual-sized deep dish p izzas w/ cheese and pepperoni) grisly Bread-(8 sticks, topped with butter, garlic, and Parmesan cheese) Crazy Sauce-(Little Caesars exclusive tomato sauce) Italian Cheese Bread-(bread covered with melted cheese topped w/ Italian spices) Caesar Wings-(Hot, medium, or mild chick wings 5, 10, 20, 30 pieces) Caesar Sandwiches*-(Italian, Ham and Cheese, Tuna)Salads-(Greek, Tossed, Antipasto w/ choice of dressing individual family) Toppings extra cheese, pepperoni, Italian sausage, ham, beef topping, young pepper, onion, black olive, mushroom, bacon, pineapple, banana pepper rings, tomato, and anchovies Typical Menu Cheese only 1st pizza 2nd pizza Toppings 12 medium $7. 49 $6. 00 $0. 75 each 14 large $9. 49 $7. 00 $1. 00 each 16 x-large $11. 49 $8. 00 $1. 25 each Specialty Pizzas Meat sauce, Veggie, Supreme, Pepperoni 1st pizza 2nd pizza 12 Medium $9. 49 $6. 00 14 broad $12. 49 $7. 00 16 X-Large $15. 49 $8. 00 Stuffed Crust additional $2. 0 for any size pizza (Mozzarella Stuffed Crus t) Additional Items Wings (BBQ, Italian, Hot) $0. 40/each Crazy Bread and Sauce $2. 49 Slices (Pepperoni or Cheese) $1. 59 Soft Drinks (20 oz / 2-Ltr) $1. 09/ $1. 99 Coke, Diet Coke, Sprite, Dasani Unique Product Quality. Mentioned earlier, Little Caesars uses the best ingredients to serve its customers the highest quality products. The dough that it uses is always fresh which uses flour that is specially milled every day. Its special blends of cheeses are never frozen and it also uses the vine-ripened tomatoes to make the sauce, along with Little Caesars secret blend of spices. Packaging.Little Caesars uses its boxes to advertise its number one promotion. The pizza boxes are covered with the Hot-N-Ready logo. You can also find a few coupons on the box to be cut out and used. This protagonists total its customers back by reminding them of the great deals Little Caesars offer every time its customer goes back for another piece of pizza. Price Strategy Affordability is Little Caesar s number one price strategy. Its most recognized price strategy, as mentioned before, is the Hot-N-Ready pizzas for five dollars. This is its main price strategy however it also offers deals on the second pizza that you order at a set price.Little Caesars tries to make its food more desirable through price creating the situation that you can get more for your money with convenience and great taste. advance Strategy The promotion strategy that Little Caesars has is primarily the Hot-N-Ready pizzas for five dollars. By having the Hot-N-Ready offer, it attracts many families that need a sufficient meal quick and cheap. sooner of delivering these pizzas, Little Caesars wants to make its customers experience a more personal blast by having its customers pick up their pizzas.This helps the customers build a relationship with Little Caesars and keeps them coming back for more, which other companies lack by using the language service. This company does a great thing for families with p izza being such a hot commodity these days, it is offering great convenience for teeny money (Little Caesar Enterprises, Inc. , 2011). Little Caesars also has certain promotions like Family Fun Pack, where Hasbro has combine with Little Caesars to have a drawing for four Hasbro games and one Family Pizza Party. It also offers sports deals for the sports fans.Little Caesars focuses on cheap and convenient food and achieve this with all its promotions. Little Caesars expectation of growth comes from its strategic planning and development. These strategies will be shown in the opening of more franchises and the spreading of its innovative promotional tactics most recently the Hot-N-Ready slogan. This slogan is meant to aim towards value-oriented markets and focus on the quality of the Little Caesars product. Implementing these strategies of quality, freshness, and including price with their $5 pizza deal, will help the company increase revenues, broaden its market, and grow as a comp any.The local Little Caesars in Radford should focus on implementing more advertising and low-cost student discounts. As the only advertising they do now is through all by corporate as part of the franchise, no additional campaign is done on the owners behalf. Also it should consider the delivery option due to the main target market locally is students, due to the lack of ability of and/or willingness of students to pick-up their own pizza. This poses a big problem with the local Little Caesars because competitors like Highlanders and Mikes Pizza are providing a good product with convenience of free delivery.Marketing on Campus with flyers and coupons should be a focus as well as to obtain recognition of the students. Most students do not go through catalogs or look online for food deals they simply use what is given to them and what they know. toy cited Census U. S. Census Bureau code and description of industry 2007, retrieved on 03-30-2011 http//www. census. gov/cgi-bin+/sssd/na ics/naicsrch FDA-1 According to FDA figures Quick service restaurants are projected to post sales of $164. 8 billion in 2010, a gain of 3. 0 percent over 2009. Retrieved on 03-31-2011 from http//www. da. gov/food/ FDA-2 According to the FDC Act is protect through episodic unannounced inspections of facilities and products, educational activities, analysis of samples, and legal proceedings. Retrieved on 03-31-2011 from http//www. fda. gov/food/ FDA-3 According to FDC local governments inspect restaurants, fast food spots and similar outlets, U. S. State and Local Governments is doing an important role in these federal efforts, state and local governments are extremely active in the food inspection. Retrieved on 03-31-2011from http//www. fda. gov/food/FDA-4 According to FDA Trend Analysis insure on the Occurrence of Food borne Illness Risk Factors in Selected institutional Foodservice, Restaurant, and Retail Food investment trust Facility Types (1998-2008). Data items Showing stati stically Significant Improvement in fast food industry. Retrieved on 03-31-2011 http//www. fda. gov/food/labelingnutrition/default. htm FDA-5 According to FDA Trend Analysis Report on the Occurrence of Food borne Illness Risk Factors in Selected Institutional Foodservice, Restaurant, and Retail Food Store Facility Types (1998-2008). Percentage of observations found in compliance for each risk factor.Retrieved on 03-31-2011 http//www. fda. gov/food/labelingnutrition/default. htm Hoover According to construction forecasts, take nurture from Hoovers Retrieved on 04-02-2011, from www. hoovers. com Hoover-1 According to construction forecasts, take information from Hoovers Retrieved on 04-02-2011, from www. hoovers. com Mark According to Causes and Consequences of Fast Food Sales Growth written by Mark D. Jekanowski, Retrieved on 03-15-2011 www. econ. ag. gov Mark D According to Causes and Consequences of Fast Food Sales Growth written by Mark D. Jekanowski, retrieved on 03-15-2011 www. con. ag. gov Michael R. Baye According to managerial Economics and the Business Strategy 7e, Retrieved on 04-02-2011. Michael R. Baye-1 According to Managerial Economics and the Business Strategy 7e, Retrieved on 04-02-2011. National restaurant association-1 According to the restaurant association in 2010 sales of restaurant industry are $580 billion these restaurants are located over 945,000 locations, having 12. 7 million employees (one of the largest private-sector employers) across United States of America. Retrieved on 03-28-2011 from http//www. restaurant. rg National restaurant association-2 According to the restaurant association New York alone has more than 38,596 eating and drinking places, with a projection to register $ 29 billion sales in 2010. Retrieved on03-28-2011 from http//www. restaurant. org/pdfs/research/state/newyork. pdf Stock Market review According to the stock market analysis, the forecast of future growth rate of top companies in the industry. Retrieved o n 04-05-2011 from http//www. stockmarketsreview. com/recommendations/mcdonalds_report_20101115_59520/ Stock Market review-1 According to the stock market analysis, the market share of top companies in the industry.Retrieved on 04-05-2011 from http//www. stockmarketsreview. com/recommendations/mcdonalds_report_20101115_59520/ Franchising. Com http//www. franchising. com/littlecaesarspizza/? p=pressid=165 Hoovers http//www. hoovers. com/free/co/factsheet. xhtml? COID=59853cm_ven=PAIDc m_cat=BUScm_pla=CO1cm_ite=Ilitch_Holdings Little Caesars Pizza Franchise Opportunities About Us. 2011 http//franchise. littlecaesars. com/STEP1Research/MissionStatement/tabid/60/Defaul t. aspx.