Strategic Choices at Toyota Corporation Assignment

Strategic Choices at Toyota Corporation - Assignment Example The company’s first truck design weighed one to one and a half ton after assembling. After the Second World War, other nations developed an interest in Toyota’s trucks due to their astounding efficiency during the war. Although they were low on speed, their involvement in the war was highly consequential in that they had eased mobility. This paper will take a broad look into the history and evolution of Toyota, the strategies it used to stay on top of the motor world and its recent strategic moves into making it the leading car brand in the World today. Toyota experienced remarkable growth during the post-war period as the United States encouraged them to venture into the manufacture of other locomotives other than those for war. Remarkably, their invention would later be used in the agricultural sector and above all in the public transport industry. As a result, this led to the designing of the Toyopet, which was one door minimized vehicle. After the withdrawn involvement of the U.S military, its production rose to two hundred and fifteen cars yearly. By the year 1965, Toyota automobile made six hundred thousand units per annum compared to eight thousands four hundred units in 1955. In its expansion process, Toyota designed a weapon carrier truck, the Land Cruiser, whose features resembled those of a jeep. On the contrary, its engine capacity was bigger than that of the Jeep by a slight margin. Its first comfort car, the Crown, emerged in 1955 with a four-power cylinder, half- liter engine capacity and a customized column shift. Th e Toyota Corona was the second luxury vehicle incepted into the Toyota stable whose manufacture growth per month increased to fifty thousand car units by 1964. Since that time, Toyota has continued to release remarkable brands into the world market. The SWOT analysis is the critical evaluation of the Strengths and Weaknesses from within an organization in relation to the external Opportunities and Threats essentially to determine its growth and development.