Tti Case Study Essay Example for Free

Tti Case Study Essay TTI is located in Fort Worth, Texas and operates as a specialty distributor of passive, interconnect, and discrete components. â€Å"TTI’s mission is to be the most preferred electronics distributor for their customers and suppliers, deliver the right parts exactly on time, and to exceed their internal and external customer requirements through continuous improvement, while providing a home for hardworking, dedicated, knowledgeable, and ethical people who believe in this Company and this philosophy. † (TTI, Website, 2011) Within this case study we are reviewing the potential effects that TTI would be faced with if they decided to place a Distribution Center (DC) in Asia. From the case study we learn that TTI saw two separate marketing trends on the horizon. The two trends Craig Conrad, Vice President of Sales for TTI, toiled with were that of globalization and customer demand for local inventory to just-in-time objectives. Paul Andrews, founder and president of TTI, and Conrad both were aware that some customers believed TTI needed a foreign presence. Globalization within TTI’s customer base was rapidly growing as was the expectation from the customers for TTI to become global distributor. Andrew’s main concern with placing a DC in Asia was that TTI would stretch their resources to thin leading to damaged customer service. In the 1990’s TTI had opened sales branches in Europe, Canada, and Latin America. A DC was opened in Munich, but did not share the same success as the Fort Worth DC. This caused management to rethink the potential of opening other international DC’s. During this time the auto replenishment process was on the rise, but TTI management feared that this process could not service customers overseas. The case study specifically sites these three concerns management had: 1. How much would the new facility and personnel cost? 2. Would TTI’s culture of excellence be maintainable in the foreign market? 3. Would the local market support the cost of the new facility? In particular, how much business required a local presence (VMI) as opposed to how much could be done form Fort Worth or Munich? TTI was seeing Asia quickly become the fastest growing electronics market during the 1990’s and customers wanted to carry their operations overseas while maintaining the VMI and auto replenishment process that TTI had developed in this US. Because of the limited success TTTI had experienced in the previously mentioned ventures this caused great concern. However, as stated in the case, VMI and Auto replenishment made up 50% of TTI’s business and it was critical that they weight their options carefully. TTI knew that customers were moving toward globalization and that Asia was a hot spot for this move. This forced TTI to evaluate the possibility of creating a DC in Asia which had the potential to eventually generate 20% of TTI’s overall sales. Some strategic suppliers TTI had long standing relationships with had already moved to China and the Philippines. If TTI did not set up a local DC in Asia this meant the company was looking at accruing an additional 10% shipping charge per product and that was just for a one way shipment. The challenge for Conrad was to make sure that the overall expense of opening the new DC would not cost more than overseas shipping charges. The other concern Paul Andrews had was whether or not the locals in Asia could operate under the same cooperate structure that was established in the US. If the same cooperate culture could not be met then Andrews would not consider opening the DC in Asia. The three locations TTI considered for establishing this DC were Hong Kong, Singapore, and Malaysia. Each location had different benefits. Hong Kong was most favorable due to its logistical location. Singapore also had a very favorable location and English was the primary language for the locals. Malaysia was the least expensive of the three, but had the worst logistical position. Selecting the right location was critical to the future success of TTI. In an article written by Karl Heil, he explains the importance of proper location selection. â€Å"If a company selects the wrong location, it may have adequate access to customers, workers, transportation, materials, and so on. Consequently, location often plays a significant role in a companys profit and overall success. A location strategy is a plan for obtaining the optimal location for a company by identifying company needs and objectives, and searching for locations with offerings that are compatible with these needs and objectives. Generally, this means the firm will attempt to maximize opportunity while minimizing costs and risks. † (Heil, 2011) Based off of the comparison chart provided in the case study the location that best maximized the opportunity as well has minimized the cost was the Singapore location. The comparison chart clearly showed Singapore to have the most cost effective location. Hong Kong was competitive, but what really set the two apart was the overall facilities cost. Malaysia’s facility cost was half that of Singapore, however the logistical costs were extremely high. The other benefit that I felt set Singapore apart was the native language. Creating a new DC location was going to be enough of a challenge without having to overcome a language barrier. The fact that English was the native tongue is invaluable for this process. With Singapore being the selected location the next logical step would be to implement a road map on how to set up the new DC. Gross Associates is a firm that specifically helps companies through this process. On the web-site of Gross Associates define the following five steps to assist with the process. â€Å"Determine the requirements the new facility must satisfy. Determine the feasible alternatives to satisfy the projected business requirements. Analyze the viable alternatives, including both quantitative and qualitative aspects. Make and document the rationale for decisions and finally implementation. † (Donald J. Derewecki, 2033) With the rapid growth of globalization I would absolutely have to consider opening a DC in Asia. With suppliers making the move over seas as well as customers it is a natural fit for distribution companies to also make the move. Competitors of TTI were making the jump and if TTI did not follow they were poised to lose a lot of business. Going back to TTI’s mission statement at the beginning of this case study the term â€Å"continuous improvement† was stated. For TTI to continually improve they needed to open the Asian DC. Bibliography Donald J. Derewecki, C. (2033, Unknown Unknown). GRAND OPENINGS: PLANNING A NEW DISTRIBUTION CENTER. Retrieved November 14, 2011, from Gross and Associates: http://www. grossassociates. com/articles/design. htm Heil, K. (2011, unknown unknown). Location Strategy. Retrieved November 13, 2011, from Reference for BusinessEncyclopedia of Business, 2nd ed. : http://www. referenceforbusiness. com/management/Int-Loc/Location-Strategy. html

tradition and modernity Essay Example for Free

tradition and modernity Essay We are used to thinking of traditions as something old and stable, whereas the creative forces of people are directed towards the making of â€Å"new† forms of art and music. Nevertheless in our view, and according to our experience, new forms should not be sought in a cultural vacuum, without any connection to the past experiences of people and societies. Similarly, the â€Å"old† musics should not be approached with the attitude of preserving or mimicking other people’s practices. We believe that the past is important because in the great musics that were created we can sense a reBlection of the creators’ spiritual insights and wider understandings of the nature of man and his place in the world. The passing on of this intuitive knowledge, through the practice of music, the sharing of experiences, the process of studying and teaching not as something that happens only within the school walls, but as part of everyday life, is what animates Neda not only to create, but also to teach their music and perform it in live concerts. Neda is a river in Peloponnese and one of the few rivers in Greece with a female name. In the Greek mythology Neda was the nymph who took care of Zeus when he was taken away from his father, who wanted to slaughter him. The water and the river are ancient symbols, signifying strength and endurance, but also adaptability and continuous Blow. Hence the signiBicance of Neda for the musicians, which carries the power of the female element of water to embrace difference; as it connects and naturally renews all things, it links past and future times into the present moment – where all sounds exist and all music is created.

Business Environment Assessment Of Bisleri Marketing Essay

Business Environment Assessment Of Bisleri Marketing Essay A study of business environment is very useful to anticipate opportunities and to plan resources to exploit these opportunities successfully. It can also be used as an early warning system to prevent threats or to turn obstacles into opportunities. Business environment is a sum total of all those factors, conditions, situations or surroundings which directly affect the working of business. It is a comprehensive term and covers factors like consumer behavior, economic policies, competition in the market, technology and so on. ABSTRACT: Water is one of the basic necessities for human life to survive on this planet today getting pure water is not an easy task with so much harmful chemical being disposed into the water by various industries is making the water harmful for drinking. 71% of the earth is made of water out of which only 1% of water can be used by living beings. Among this 1% of water 50% of water is polluted. This is an analysis report of one of the premium, recognized trusted brand in the Indian bottled water market named BISLERI INTERNATIONAL PVT LTD. This is enjoying the huge share in the market both in bulk segment in small packs. HISTORY OF BISLERI: WATER WATER EVERYWHERE, BUT JUST A LITTLE THAT IS CLEAN The origin of BISLERI lies in Italy and the brand owes its name to its founder MR.FELICE BISLERI, an Italian entrepreneur. In 1967, BISLERI set up a plant in Bombay for bottling and marketing actual mineral water, which did not quite work. By 1969, BISLERI wanted to exit the business and to help him out the Chauhans bought the brand, intending to turn it into a soda brand. Since then it has come a long way. Now, it owns a large percentage of shares in the Indian market and also it has its presence in International Water Market. WATER WATER EVERYWHERE, BUT JUST A LITTLE THAT IS CLEAN JOURNEY OF BISLERI OVER THE PAST FEW YEARS: 1969: Buys BISLERI bottled water from an Italian company, Felice Bisleri. It was bottled in glass bottles then. Early-1980s: Shifts to PVC (Poly Vinyl Chloride) bottles. Sales surge Mid-1980s: Switches to PET bottles, which meant more transparency and life for water. 1993: Sells carbonated drink brands like ThumsUp, Gold Spot and Limca to Coca-Cola for Rs. 400 crore. 1995: BISLERI launches a 500 ml bottle and sales shoot up by 400 per cent. 2000: Introduces the 20-litre container to bring prices down from Rs. 10 a litre to Rs. 2 a litre. 1998: Introduces a tamper-proof and tamper-evident seal. 2000: BIS cancels BISLERIS license of water bottling in Delhi since some of the bottles did not carry ISI label; the license is restored one-and-a-half months later. 2002: KINLEY overtakes BISLERI. The national retail stores audit by ORG-MARG show Kinsleys market share at 35.1 per cent compared to BISLERIS 34.4 per cent. 2003: BISLERI ventured out into Europe and America to sell bottled water. THE GROWTH OF BISLERI OVER THE YEARS: 1. HOW THE QUALITY STANDARD IS IMPROVED:- Every bottle of BISLERI is put through a rigorous Multi stage purification processes which includes micron filtration and ozonisation. It acquires 6 stages of purification processes which ensure quality water which is pure and safe for drinking purpose. Good manufacturing are the strength all the time processing in religiously monitored at every stage. 2. THE TRUST FOR BRAND HAS ALWAYS BEEN CONSISTENT :- More than 50 lakhs people trust the BISLERI. They buy only BISLERI water because it has became generic name for mineral water. For example: When people go to buy the mineral water many of them ask for BISLERI, even though they get other brand. 3. LARGE RANGE OF PRODUCTS OFFERED:- BISLERI offers a large range of products which attracts consumer of all categories. For example: 1 litre or 500 ml pack is useful for individual buyers, 12 litres or 20 litres is useful for organization. Therefore it attracts large number of customer. 4. MARKETING STRATEGY:- BISLERI is promoted by an aggressive print TV. TV is backed by a Hoarding point of sale material. Every interface with customer is used as an opportunity to reinforce. For example: All vehicles used for supply have been painted in light green, bears the BISLERI logo sport catchy baseline likes drink and drive. 5. DISTRIBUTION SYSTEM. With little belief in the distributor system, the company leverage its large fleet to truck to supply bottled water directly goes to retailers through a system called Route Selling where the driver of truck are trained to be the service person. This ensures that water supplied are fresh and bottles are in the good shape. BISLERI has more than 80,000 outlets in the country. 6. BULK SEGMENT IS USEFUL FOR HOUSEHOLDS ALSO:- Households in certain parts of the country spend a huge amount of money on fuel in order to purify the water. They are supposed to buy the impure water and then they have to spend money to purify it. For instance the water scarce south people spend large some of money to buy water and still more to purify it. The 12 litre product is hit in various cities of south. 7. GROWING POPULARITY:- The popularity of BISLERI is increasing rapidly day by day. People in the market when it comes to mineral water a person goes to any shop and asks for BISLERI as his/her first preference. BISLERI is seeing a growth of almost 50% per year. With the small pack being popular among individuals user its bulk pack is also generating the huge demand which is capturing the market for BISLERI. Today 60-70 % of total income of BISLERI comes from its bulk segment and the company is planning to increase it up to 80%. 8. THE BREAK AWAY SEAL:- Keeping in mind the consumers need to recognize a genuine product that cannot be tempered with. The unique cap has been patented and cannot be duplicated. This technical strength ensures that the consumer will only get a high safe product when they will drink BISLERI. MISSION STATEMENT To provide the highest quality product, keeping in mind all aspect including freshness purity and safety and making it easy available to the consumer at very affordable price. MARKET SIZE AND GROWTH Market share 2005 Bisleri 53% Yes 13% Bailey 23% Others 11% Bisleri Yes Bailey Others Market share 2007 Bisleri 51% Yes 11% Bailley 17% Aquafina 4% Kinley 10% others 7% Bisleri Yes Bailley Aquafina Kinley Others market share feb 2008 Bisleri 38% Kinley 28% Aqua pure 11% Bailey 6% Others 17% Bisleri Kinley Aqua pure Bailey Others The Bisleri in the mineral water market is still maintaining the pace at which it has been growing over past few years. The brand has been witnessing launch of a number of player with every passing day. Presently the market is skewed towards regional players and has more than 250 players in the fray. Besides these there are a number of fly-by-night operators who enter the market in summers, reap benefits by packaging tap water and selling as pure mineral water, and then leave once the season is over. The problem in the market is not with the players but with the consumers. Poverty levels, illiteracy has led these players to take full advantage of consumers by selling even the tap water as mineral water. Total bottled market has a size of Rs11-12bn of this around Rs7bn is in the hands of organized sector and rest is with unorganized sector. In the organized sector Bisleri is the market leader with 45% market share followed by Bailey with 23-24% market share. The Rs 1,000 crore branded packaged water market has always been synonymous with the desi Bisleri. Market Share of players among users The brand is a product of Parle International and presently is the market leader with more than 45% market share. The company pioneered the concept of bottled water in the Indian market as early as 1967. The company is also credited with SKUs of 500ml, 1.2 lts, 1.5 lts and 2 lts in the Indian market The relaunch of Bisleri in 1993, however was a success due to growing awareness and high consciousness of health and hygiene among people. In 1993, when Ramesh Chauhan, Chairman, Parle Bisleri sold his right to market Bisleri brand to Coca-Cola, Bisleri, which underwent the new management for a period of 5 years, remained largely neglected. On getting the rights back, he started building Bisleri as a mineral water brand. Bisleri had a brand name, a product, the brand building of Bisleri started in a small way in 1998, which bore fruit in 1999-2000 when it grew by 140%. Positioning : Playing Safe Target audience : Health and hygiene conscious people Personality : Guardian, Authoritative, Reliable Punch Line : Play Safe USP : Pioneer advantage in bottled water industry, old player with lot of experience Bisleri, which enjoys 65 per cent market share in the branded water segment, is also eyeing a sharp growth in sales during the present year 2010. The company, that recently launched its premium brand with medical values Vedica, is expecting a 50 per cent growth in sales from this brand With so many brands launched and to meet the growing demand in the bottled-water segment that is growing at 40 per cent year on year, the company plans to scale-up its production units. It would be opening 10-15 bottling units in the next six months. In this year so far, Bisleri has set up 5 plants .At present, the company has 52 bottling plants across the country. On Bisleris overseas plans, company is in talks with local beverage-makers in Sri Lanka, the UAE, Bangladesh and Oman to set up units and franchise the Bisleri brand. The company also plans to expand its global footprint this fiscal. Currently, it exports its products to Singapore. The bottled water brand leader is opening 35 new plants in smaller towns and entering the high-margin segments Bottled water brand leader, Bisleris new plants are ready to meet the summer demand. And over the next six months, the company will start operating more plants in the remaining parts of the country. This is part of the companys plans to open as many as 35 new plants across the country to tap the fast-growing market for packaged water (at Rs 2,400 crore now) in Indias hinterlands. The growth will come, Parle Bisleri says, as there is an increasing consciousness even in villages to the fact that over 1,600 Indians are dying every day because of waterborne diseases and almost four million people in India are affected by water-borne diseases every year. Theres another reason for Bisleris ambitious plans. It will help the company shave costs. Typically, in this business, transporting water to a distance of 200 km costs the company Rs 30 per case freight. But with distances cut, the company will now spend only Rs 4-5 per case freight. But Bisleri invariably starts selling the product in a given location before the plant comes up. There was a point in the early 90s the sales and the market value of the bisleri were going down. No doubt, that was tough to take for Bisleri. The first thing it did was to change the look and feel of its brand. From the earlier conical shaped bottle, Bisleri took on a streamlined, round shape, replacing the erstwhile blue logo with an aqua green one. The move paid off Bisleri is also doing several other things as well to open up the higher margin market. For one, it is in talks with beverage makers and bottlers in countries such as Sri Lanka, Bangladesh, Oman and the United Arab Emirates to franchise its brand name. Exports to Singapore have already started. It also launched Vedica, its first mineral water, in January 2010 and is test marketing flavoured water across the country. The company is also setting up a new manufacturing facility for its enhanced water brands, which will be fortified with vitamins and minerals. These are brands that will tap the top end of this market, which now account for just 10 per cent of the packaged water market, and bring in substantial profits. Vedica will take on Himalayan and foreign brands like Evian and Perrier in a category that is willing to shell out that extra buck. Enthused by its 35% growth in 2008-09, Parle Bisleri is targeting 40% growth this year. With a 60% market share, they are the market leaders in this segment.. The company has already geared up to foray into the flavored water segment in October 2009. Currently, the company has 52 bottling plants across the country. July 26 2009 Bisleri International Pvt Ltd, the packaged water brand grew at 78 per cent in the current fiscal on the back of increasing capacity. They always had an aggressive growth plan in place. Not only they developed the brand further through several marketing initiatives, they also planned on setting up more manufacturing facilities in the country. The television campaign for Bisleri has worked wonders for the brand giving it a big boost. The important increase in India can be easily explained through the growth of the population and problems of water quality and water supplies. Until 1992, the demand for bottled water in India was mostly limited to foreign tourists, corporate meetings, conferences, etc. The introduction of bulk packaging extended the market to new and numerous consumers. Bottled water is a particularly competitive market, hence companies need to develop diverse marketing strategies, such as accessing new markets by owning or developing partnership with regional brands, developing new products (such as flavored water) or by-products (such as cosmetics) and developing services (home and office delivery of water). WEAKNESS 1. METHOD ADOPTED FOR DISTRIBUTION:- THE ROUTESELLING policy adopted by BISLERI for distribution is more expensive than more commonly followed method of appointing distributors in different towns. This reduces the profit of company. The dealer margin is reduced due to this .therefore not many dealer keeps BISLERI in many areas. Indirectly this is reducing the coverage of BISLERI. 2. REUSE OF BOTTLE BY LOCAL SELLERS AND ILLEGAL MANUFACTURERS:- Market research conducted by BISLERI revealed that the other overriding concern for this set of buyers is the tampering of seal and the reuse of bottles. Many have witnessed used bottles being refilled at railway stations. This deteriorates the brand image of BISLERI. For example: local sellers fill the bottle of BISLERI with impure water and the bottles are purchased by illiterate customers as BISLERI water but they buy water of low quality. In this way brand of BISLERI gets affected. 3. FAULTS IN PRODUCTION:- Tests conducted by various authorities shows that it contains pesticides. In 2002 the 2cm long insect was found in the bottle of BISLERI. This has affected its sales and reputation. The license of its two factories one at Noida and other at Bangalore has been cancelled because of fault in production. 4. PRESSURE BY GOVERNMENT AUTHORITY:- After insect was found in the bottles, FDA (Food Drug Adulteration) has cancelled the production of BISLERI. Afterwards it was allowed to resume it but in this period its customer were moved towards other products. It is constantly under check by various authorities. 5. NOT MEETING THE DEMAND OF THE CUSTOMER:- In certain parts of south in our country big bottles of BISLERI are in huge demand but the company is unable to meet the demand of the consumers. This is affecting the demand for the product. So People are forced to use other brands of mineral water. OPPORTUNITY 1. FAST GROWING FIELD:- The best beverage for India in the new millennium seems to be water. In recent years, the bottled drinking water market has been witnessing high decibel level of activity, with a host of new entrants. The bottled water market which worth Rs. 1000 crore is expected to be Rs. 5000 crore by 2010. This will increase a lot of scope for bottled water market. 2. BISLERI CAN UTILISE ITS DISTRIBUTION CHAIN:- With BISLERI becoming a generic name for bottled drinking water. If company can manage the distribution chain of the product to make it available where the consumer needs it the most, the company may well succeed in his gamble with water. For this the company can connect it with dealers and other distributors who will market the products for them all around the world. 3. EXPANSION IN EUROPE:- The launch of BISLERI in the European market on 4th September, 2003 has created a lot of scope for BISLERI in the field. This will also compensate the deterioration of image; BISLERI has suffered after insect was found in the bottle. It will silence the critics and it will also increase the faith of the customer for the brand. It will create an international brand image and the quality will increase. 4. LAUNCH OF PREMIUM PACK:- The company also has its premium product range. This is prepared keeping 5-star hotels and other premium customer. This pack will be sold at Rs. 20 per litre. This will give a tough competition to the EVIAN, the biggest player in the premium water range which sells its 1 litre water at a hefty of Rs.85 per litre. 5. CHANGE OF IMAGE:- The company has changed the colour of the product. It has changed from blue to green. By changing the colour, the company has provided a new product to the consumers; they will be getting a new and a refreshing product. 6. INCREASE IN PRODUCTION:- BISLERI is eyeing the Market and is in the process of increasing the production by setting 4 new plants adding to its 23plants. This will increase the production capacity of the company. THREAT 1. MARKET IS EYED BY THE BIG PLAYERS:- The growth of the market indicates the need for the mineral water. Due to this the heavy weights are eyeing the market. Coke, Pepsi, Britannia, Nestle, Auswater-is keen on raising their stakes in this market. With the cut throat competition between Coke and Pepsi, BISLERI is not safe. 2. ENTERING OF NEW PLAYERS:- To get some share in the market many new players are entering in the market. Among them major names are Godrej, which is launching its product AQUA-PURE and Tata-Tea is looking forward to but Himalayan, this will increase the competition. Also Britannia which is distributing EVIAN is planning to launch its own brand. There are also new entrants ATCO with BRILLIANT water, DS FOODS with CATCH are also coming. Even Hindustan lever is planning to enter into the market. This is give a tough competition to the current water brands including BISLERI. 3. WATER FILTER MANUFACTURERS:- BISLERI is not only getting competition from mineral water maker but is also facing a tough competition from various water filter manufacturers such as Eureka Forbes (Aqua guard). They have been marketing there purifiers in the market which has decreased the sales of bottled water supply to homely customers. 4. ILLEGAL MANUFACTURERS:- Company is facing a tough competition from illegal manufacturers in the rural areas. The illegal manufacturers provide water at a very cheaper rate then the branded manufacturers. There are 1000s of illegal manufacturers which are providing the water at a very cheaper rate. This is a serious problem for branded manufacturers. This companies also use the fake name of branded bottled water i.e. BISLERI and supply their products in the market. 5. STRONG DISTRIBUTION CHANNEL OF THE OTHER MANUFACTURERS:- Analysts feel that BISLERIS break away seal will not at all be effective the company having strong distribution channel will only survive. This rings the warning bell for BISLERI because among other players Kinley and Aquafina are having a strong distribution network of Coke and Pepsi. Nestle will be banking on its chocolate distribution network. Even though the BISLERI has a strong networks but its concentration on bulk segment can lead to improper network. For example: A chemist who is selling the 1 litre pack may not sell the 20 litre pack. This could disturb the network.

Holiday On Mackinaw Island :: essays research papers

Audience: Vacation Takers, Recommended for Over 20 Years OldAlthough Mackinaw Island is very small, it is very beautiful and has lots of exciting activities, such as bicycling, horseback riding, buggy riding, and fudge shopping. Mackinaw Island is located in the upper part of Michigan between Lake Huron, Lake Michigan and Lake Superior. It makes a perfect place for a quick getaway. The tourist season runs from mid-May to mid-October. The Island, being only 8.2 miles around, looks like a small old-fashioned town. Mackinaw Island is usually packed with people making the main road look narrow. Often fifty bicycles or more are parked on both sides of the road every 300 feet. People are walking in every direction. Horses walk on the right side of the street and horse buggies wait to pick up passengers. The place looks very congested and it doesn't look like an enjoyable vacation spot but a little farther away from the downtown area peace and beauty exists.Mackinaw Island has beautiful scenery. One unique place, the Arch Rock, looks very neat. It towers above the tourists. The rock has a huge round hole carved in it making it resemble like a donut hole. It is about fifteen to twenty feet in diameter. Through the hole, tourists can only see the bicycle path and Lake View. The lake has clear blue water. One of the other attractive places it has is the butterfly house. Hundreds of butterflies fly around the house. When they get tired, they sit on one of the wire fences. They are in every size and color. Some of them look like ladybugs and others look like zebras with black and white stripes.Mackinaw Island has lots of activities to do from riding bicycles to horse carriage tours. Motorized vehicles are not allowed on the Island. One of the exciting activities the Island has is the bicycle riding, which is different from other bicycle rides because it is around the shoreline. The bicycle path is seven miles around the shoreline road. The path is very peaceful, unlike the Island's downtown area. Signs on brown boards on the left side of the road describe the next upcoming scenery. Wherever there is scenery to view there is a special parking place for the bicycles. When tourists get tired while riding bicycles they can just pull over on the side and sit along the lake and enjoy the sun and the Lake View.

The Jungle :: essays papers

The Jungle From the point of view of history, The Jungle, is both a comment on and a product of its own times. Those times most definitely need to be viewed in relation to what happened in the last half of the nineteenth century. This incredible time period saw the making of great industries and great fortunes (for those who were in control of the industries). So far as the relationship between business and government was concerned, it was a time of laissez-faire, where government had very little to do with what business was doing. If as Calvin Coolidge said in the 1920’s, ‘the business of America is business,’ what did this mean for individuals, their rights and expectations? The Jungle appeared in January of 1906. It is completely understandable to me that the reading public responded to details on meat production and plant sanitation instead of the conditions of workingmen or Sinclair’s Socialist message. In turn, The Jungle helped to do something completely different than what the book’s author meant for it to do. The Jungle helped to push the Pure Food and Drug Bill out of a House committee and force president Teddy Roosevelt to jump into action. Roosevelt quickly requested the Department of Agriculture to send an investigating committee and through additional pressure, including Sinclair’s personal appeal, Roosevelt sent in an additional committee (Neill-Reynolds Commission). Also, at the same time a Beef Inspection Act was submitted in the Senate, all of this with Roosevelt’s complete approval. Somehow, when the meat industry found out about all this they were able to get articles published which defended present practices. Since Roosevelt was not able to exert the pressure he himself felt, he released a portion of the Neill-Reynolds report, which basically confirmed the truths of the packinghouse conditions that were depicted in The Jungle. It is my opinion that the fact that The Jungle could cause such a large industry to fight back powerfully attests to its own power as a persuasive medium. Upton Sinclair’s often quoted remark about aiming for the heart and hitting the stomach definitely rings true when reading The Jungle. Most readers mistook it for another muckraking effort, on unsanitary conditions in the packinghouses. If Sinclair had not written the last three of four chapters of the book then it would have read much more like a social protest novel. Most definitely the purpose of The Jungle is to promote socialism as the only answer to the wage slavery enforced by capitalism.

Microraptor Gui: The Dinosaur with Four Wings :: Anthropology Essays Paleontology Papers

Microraptor Gui: The Dinosaur with Four Wings Knowing that pterodactyls belong to a separate group of reptiles than dinosaurs, the thought of a dinosaur with wings may seem somewhat strange. But a fairly recent archeological find adds an extra detail to make this idea truly bizarre: a dinosaur with four wings. Microraptor gui, discovered by Xing Xu and colleagues, is believed to be a kind of missing link between strictly ground-dwelling dinosaurs and birds, namely Archaeopteryx, the earliest known creature to be considered a bird. While there can be no debate over the discovery itself, the implications made from its discovery haven’t been entirely accepted, with many arguing them altogether. Besides being an oddity, what makes this particular find so significant? What are these implications that have riled some scientists up, and what is it that these experts argue? Before any sort of discussion on the debate of what M. gui implies, however, the details of this odd reptile’s discovered fossils should be given. Through past research and findings, the leading theory on the origin of birds traces them back to dinosaurs, more specifically a type of bipedal dinosaur called theropods. Within this group of mostly carnivorous dinosaurs are the dromaeosaurids, and they specifically are believed to be the closest dinosaur ancestors of birds. The discovered fossils of the dramaeosaurid M. gui form of a nearly complete skeleton, and it’s been compared with a similar, previously discovered Microraptor skeleton. The place of M. gui’s discovery was Dapingfang, Chaoyang County in western Liaoning, China, also known as the Jiufotang Formation_. Xu and colleagues declare the fossils to be dated from the early Cretaceous period (about 124 - 128 million years ago_)_ through others’ radiometric dating and biostratagraphical correlations of that region_. Interestingly, the closest ancestors of many of the dinosaurs found within this area of China are believed to have lived not during the early Cretaceous, but the late Jurassic_. Paleogeographers have theorized that this area was thoroughly isolated during the very late Jurassic and into the early Cretaceous_. With paleontologists theorizing that Archaeopteryx came into existence 25 million years before the dated existence of these M. gui fossils_, M. gui i s still believed to be a basal dromaeosaurid, meaning that it’s one of the earliest of this type of theropod, maintaining that these fossils are of an ancestor to Archaeopteryx and all birds.

Impact of Nationalism

The rise of nationalism in Zambia started with the formation of welfare societies as it advanced to trade union as well as to the formation of political parties which led to people identify themselves as belong to one race. The first welfare society was formed by Donald Siwale and was called Mwenzu welfare society in 1912, in 1939, the formation of northern Rhodesia African union workers took root, and the second world war speeded up nationalism. In 1946, the Federation of African Welfare Societies was formed.Two years later the Mineworkers Union was created and in the same year the Federation of African Welfare Societies reformed itself as the Northern Rhodesia African Nationalist Congress (ANC), under the leadership of Harry Nkumbula. A union for railway workers was established in 1949. In 1958, some members broke away from ANC and formed ZANC and Kenneth Kaunda become the leader and the part was banned. And the following year in 1959, UNIP was formed.There were violent uprising an d acts of sabotage caused by UNIP and in 1964, Zambia become sovereign state Nationalism has had the affirmative impact to the Zambian culture as it transcended regional and ethnic division and spanned the colony, this helped the people to fight for their rights. The struggle for independence along region and ethnic group groups would have being difficult and delay the attainment of freedom from the colonial rules but the integration of different ethnic groups and region gave birth to a new state.Nationalism in its historical context can be defined as an ideological movement aimed at attaining and maintaining the identity and unity through social cohesion and autonomy through national self-determination of a â€Å"nation,† or a peoples united under a â€Å"national† banner ( Nationalism has also being defined as the attitude that the members of a nation have when they care about their national identity, and the actions that the members of a nation take when seeking to achieve or sustain self-determination.Nationalism in a wider sense is any complex of attitudes, claims and directives for action ascribing a fundamental political, moral and cultural value to nation and nationality and deriving obligations (for individual members of the nation, and for any involved third parties, individual or collective) from this ascribed value. There is a fair amount of agreement about what is historically the most paradigmatic form of nationalism.It is the one which features the supremacy of the nation's claims over other claims to individual allegiance, and which features full sovereignty as the persistent aim of its political program, therefore nationalism has a positive impact on Zambia’s culture as it makes citizens realise that individual duties and loyalty are less important compared to national duties and loyalty.Adding to this is that citizen will accept the autonomy of their government and its responsibility. Nationalism is essential as it safegu ard the moral life of communities since it is the only form of political institution capable of protecting communities from the threats of globalization and assimilation, for example, the introduction of gay rights has being in vain as the culture of Zambia does not support it as it is considered to be immoral.Nationalism has positively impacted on Zambian culture as it provide an overall sense of unity across all groups and acceptance of all human beings across the country, everyone feels attached to the unitary state and there is no tribal or individuals who are superior than others, nationalism has instil to every Zambian the spirit of Zambian identity despite of their region and ethnic belonging, for instance, to avoid tribalism and regionalism, DR Kaunda introduced the a system where he disseminated the ethnic groups into different areas despite of ethnic or region group one belonged, everyone one had a sense of belonging, identity and a spirit of Zambian where ever they were s ent. Therefore nationalism has impacted the culture of acceptance among Zambians.Nationalism promotes liberty through national self-determination which is a form of positive liberty, the ability to make decisions and take actions that express what is a national value. Second, nationalism may also support the positive liberty of individuals. The negative impact of nationalism to Zambian culture is that the members of minority group are often disadvantaged in relation to a dominant culture because they have to rely on those with the same beliefs, custom and culture to conduct the affairs of daily life. Since freedom to conduct one's daily life is a primary good, and it is difficult to change or give up reliance on one's minority culture to attain that good, this reliance can lead to certain inequalities if special measures are not taken. Spontaneous nation-building by the majority has to be moderatedThe stand out point on the depressing impact of nationalism to Zambian culture is that it has to conflict, those who are not in support of the dominant culture had crushed with the government and the majority. For instance, in late July and early August some 10,000 Lumpa church members in the Northern Province, revolted. The religious sect, which combines African and Christian beliefs, was ruled by Alice Lenshina, formerly a Presbyterian. By forbidding Lumpas to join political parties, she had been responsible for previous clashes with the UNIP. A resettling of Lumpa villages by the government touched off the revolt. After being taken into custody, Alice Lenshina ordered her followers to lay down their arms, but not before there were over 600 dead, 350 wounded, and 5,000 homeless